Hyundai Motor has made its name selling quality cars that are priced less than the competition. Now the carmaker is targeting Europe just as the region's debt crisis is making consumers more cost-conscious. Over the past five years, Hyundai has opened and expanded plants on the Continent, tailored its product line to match European tastes, and reached out to European buyers by sponsoring the World Cup and enlisting German soccer icon Jurgen Klinsmann as a brand ambassador. Hyundai's mix of value, reliability, and longer-than-average new-car warranties has helped it more than double global deliveries since 2004, beating Volkswagen's (VW) 60% growth, according to researcher IHS Automotive. VW CEO Martin Winterkorn expects more competition on his turf. Yet industry veterans think it will take a while before most Europeans feel comfortable spending big on a Hyundai.