McDonald's U.S. Sales Haven't Grown In Seven Months


Wong, Venessa [2014], “McDonald's U.S. Sales Haven't Grown In Seven Months”, Business Week, New York, 10 de junio,

Business Week
Fecha de publicación: 
Martes, Junio 10, 2014
Idea principal: 

Since October, McDonald's has expanded its Dollar Menu & More, introduced a premium Clubhouse Burger, and offered free morning coffee to lure breakfast customers. And for what? The company reported a 1% decrease in US same-store sales in May, the seventh consecutive month that sales have failed to rise. To address the issue, McDonald's US business is heightening its customer focus through service, value and menu initiatives to stabilize results, according to a release from the company.