For the first time in years, one single handset model has reportedly outsold the iPhone. Strategy Analytics says that more Samsung Galaxy S III phones than Apple iPhone 4S handsets were sold in third quarter of this year. Samsung Electronics moved 18 million such handsets, while Apple sold 16.2 million during the three-month period, says the research firm. It should be noted that Samsung's figures represent shipments, not actual sales, but there's a bigger point to be made here: Samsung is currently the only company that can even come close to competing with Apple when it comes to smartphones. With each Galaxy smartphone iteration, Samsung continues to follow the Apple-like approach of controlling its own destiny as much as possible. Other competitors simply aren't equipped to do so. So while Apple may have created the playbook for smartphone success, Samsung has replicated it more so than any other in this market.