GE Tries to Make Its Machines Cool and Connected

Cita: 

Vance, Ashlee [2012], “GE Tries to Make Its Machines Cool and Connected”, Business Week, New York, 6 de diciembre, http://www.bloomberg.com/bw/articles/2012-12-06/ge-tries-to-make-its-mac...

Fuente: 
Business Week
Fecha de publicación: 
Jueves, Diciembre 6, 2012
Idea principal: 

On Nov 29, CEO Jeff Immelt of General Electric (GE) climbed up to take the stage at a modified film studio in San Francisco and stood next to a 6.87-ton jet engine built by his company. Inside this mass of twisted metal -- Immelt told the spectators at the company's Minds and Machines event -- were 20 sensors that monitor the engine's performance, generating part of the roughly one terabyte of information produced on a one-way, cross-country flight. In the years ahead, GE plans to analyze this information as it's never been analyzed before in a quest to build smarter machines and more lucrative services that it can sell to customers. The event capped a yearlong effort to convince people in Silicon Valley and elsewhere of the merits of the "Industrial Internet." But skeptical observers like David Linthicum, the founder of technology consultancy Blue Mountain Labs, see all of the Industrial Internet flag-waving as marketing fluff.