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Why Wal-Mart Needs to Build Much Smaller Stores

Enviado por Mariela en Lun, 10/19/2015 - 16:03
Cita: 

Berfield, Susan [2014], “Why Wal-Mart Needs to Build Much Smaller Stores”, Business Week, New York, 20 de febrero, http://www.bloomberg.com/bw/articles/2014-02-20/why-wal-mart-needs-to-bu... [1]

Fuente: 
Business Week
Fecha de publicación: 
Jueves, Febrero 20, 2014
Idea principal: 

Walmart has a long history of embracing change. And this year, it will certainly make some changes to improve its business. These changes will be made with a filter on increasing customer relevance. That was how Doug McMillon, Wal-Mart Stores' new CEO, introduced his plans for 2014 in a prerecorded call on Thursday. There was one bright spot: Wal-Mart's smaller stores. Bill Simon, the head of the retailer's US operations, noted that the smaller locations had positive comparable sales growth and increases in traffic each quarter of 2013.


Source URL (modified on 19 Octubre 2015 - 4:03pm):https://let.iiec.unam.mx/node/393

Links
[1] http://www.bloomberg.com/bw/articles/2014-02-20/why-wal-mart-needs-to-build-much-smaller-stores