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Wal-Mart Attempts the Holy Grail: Low-Cost Organic Food

Enviado por Mariela en Lun, 10/19/2015 - 16:28
Cita: 

Stock, Kyle [2014], “Wal-Mart Attempts the Holy Grail: Low-Cost Organic Food”, Business Week, New York, 10 de abril, http://www.bloomberg.com/bw/articles/2014-04-10/wal-mart-attempts-the-ho... [1]

Fuente: 
Business Week
Fecha de publicación: 
Jueves, Abril 10, 2014
Idea principal: 

Wal-Mart Stores is bringing its economies of scale to organic groceries. The retail giant said this morning that it is teaming up with Wild Oats to offer a wide range of organic fare at nonorganic prices. Wal-Mart said the groceries will cost about one quarter less than similar organic offerings. At first, the initiative will comprise about 100 different kinds of Wild Oats food -- including canned vegetables, spices, and salsa -- in about half of Walmart's 4,000 stores. The announcement comes two days after Target said it is expanding its lineup of organic and all-natural products.


Source URL (modified on 22 Octubre 2015 - 3:26pm):https://let.iiec.unam.mx/node/428

Links
[1] http://www.bloomberg.com/bw/articles/2014-04-10/wal-mart-attempts-the-holy-grail-low-cost-organic-food