It's Official: Google Is Now a Hardware Company
Stone, Brad, Peter Burrows [2012], “It's Official: Google Is Now a Hardware Company”, Business Week, New York, 22 de mayo, http://www.bloomberg.com/bw/articles/2012-05-22/its-official-google-is-n...
Last August, Google CEO Larry Page fulfilled a pledge made to one of his senior executives, a square-jawed former attorney named Dennis Woodside. Woodside says he was speaking with board member K. Ram Shriram when Page asked him to run Motorola Mobility, the company Google had just announced it was acquiring for $12.5 billion. Woodside says Google plans to use its new hardware division to produce smartphones and tablets that set the pace of innovation in the mobile business. This is a huge opportunity to really show what Android can do in a well-designed, well-packaged, and well-marketed product, he says. Woodside says he has three goals for Motorola: He wants to make the division profitable; use Google's ample engineering resources to pursue ambitious technical goals such as extending battery life; and get those innovations into Motorola devices as fast as possible.