China's Crackdown on Conspicuous Consumption Hasn't Slowed Down Rolls-Royce


Einhorn, Bruce [2014], “China's Crackdown on Conspicuous Consumption Hasn't Slowed Down Rolls-Royce”, Business Week, New York, 09 de enero,

Business Week
Fecha de publicación: 
Jueves, Enero 9, 2014
Idea principal: 

If you're a super-rich Chinese entrepreneur thinking of buying a luxury car, Rolls-Royce has a new special option for you. Even more than in other markets, China's mega-rich rely on chauffeurs. That's why last year the BMW-owned carmaker introduced a new service in China: chauffeur education. Chinese buyers of Rolls-Royce's Phantom line -- with a base price of eight million yuan ($1.3 million) including tax -- can now sign up their drivers for special training. Extra touches like those are helping Rolls-Royce win over China's 1%. Rolls-Royce is winning new customers in China even as other makers of high-end products have suffered because of President Xi Jinping's campaign against conspicuous consumption on the part of Chinese officials.