Google Ends Its Motorola Misadventure


Stone, Brad [2014], “Google Ends Its Motorola Misadventure”, Business Week, New York, 29 de enero,

Business Week
Fecha de publicación: 
Miércoles, Enero 29, 2014
Idea principal: 

It looks like a rare misadventure of Google's Larry Page era is about to come to an end. Google says it is selling its Motorola handset business to the Chinese computer maker Lenovo for around $2.91 billion. In May 2012, Page, then the newly installed CEO of Google, acquired the storied handset maker Motorola Mobility for $12.5 billion. But as a way to mimic Apple, acquiring Motorola was a failure. Phones such as the Moto X have not performed spectacularly; at the same time, Google's ownership of Motorola irritated other handset makers, such as Samsung Electronics. Meanwhile, Lenovo is rapidly expanding in the US, and in Motorola the Beijing-based company gets a valuable brand in the smartphone world.