Sony Admits Defeat and Looks to Stop Selling PCs


Einhorn, Bruce [2014], “Sony Admits Defeat and Looks to Stop Selling PCs”, Business Week, New York, 5 de febrero,

Business Week
Fecha de publicación: 
Miércoles, Febrero 5, 2014
Idea principal: 

Kazuo Hirai, Sony's CEO, seems to be serious about dumping some of the Japanese giant's struggling businesses. For years Sony has tried to remain relevant in the PC industry as consumers have moved to tablets. The company doesn't have much to show for its efforts: Sony shipped just 1.9% of the world's PCs in the third quarter of 2013, according to Interactive Data. Sony is in talks to sell the local part of its PC business to Japan Industrial Partners and Sony may also close its computer business in the rest of the world. Sony and Japan Industrial might announce the selloff as early as tomorrow. Ironically, having waited so long to give up on PCs, Sony might now be exiting just as the industry's long swoon may finally be coming to an end.