Sony Makes Big Profits, Just Not on Electronics


Einhorn, Bruce [2014], “Sony Makes Big Profits, Just Not on Electronics”, Business Week, New York, 10 de febrero,

Business Week
Fecha de publicación: 
Lunes, Febrero 10, 2014
Idea principal: 

Not all companies with Sony in the name are toxic. Take Sony Financial, the insurer in which Sony owns a 60% stake. While the parent company said last week that it expects to lose $1.1 billion for the 2013-2014 fiscal year, Sony Financial is doing just fine. Unfortunately for Sony, the parent company doesn't stick to selling insurance policies. It sells TVs, too, even though it can't manage to do so profitably. With competition from the Koreans and the Chinese putting pressure on Sony, the company isn't going to solve any problems by stubbornly sticking with TVs.