Why Wal-Mart Needs to Build Much Smaller Stores


Berfield, Susan [2014], “Why Wal-Mart Needs to Build Much Smaller Stores”, Business Week, New York, 20 de febrero, http://www.bloomberg.com/bw/articles/2014-02-20/why-wal-mart-needs-to-bu...

Business Week
Fecha de publicación: 
Jueves, Febrero 20, 2014
Idea principal: 

Walmart has a long history of embracing change. And this year, it will certainly make some changes to improve its business. These changes will be made with a filter on increasing customer relevance. That was how Doug McMillon, Wal-Mart Stores' new CEO, introduced his plans for 2014 in a prerecorded call on Thursday. There was one bright spot: Wal-Mart's smaller stores. Bill Simon, the head of the retailer's US operations, noted that the smaller locations had positive comparable sales growth and increases in traffic each quarter of 2013.