Wal-Mart Attempts the Holy Grail: Low-Cost Organic Food


Stock, Kyle [2014], “Wal-Mart Attempts the Holy Grail: Low-Cost Organic Food”, Business Week, New York, 10 de abril, http://www.bloomberg.com/bw/articles/2014-04-10/wal-mart-attempts-the-ho...

Business Week
Fecha de publicación: 
Jueves, Abril 10, 2014
Idea principal: 

Wal-Mart Stores is bringing its economies of scale to organic groceries. The retail giant said this morning that it is teaming up with Wild Oats to offer a wide range of organic fare at nonorganic prices. Wal-Mart said the groceries will cost about one quarter less than similar organic offerings. At first, the initiative will comprise about 100 different kinds of Wild Oats food -- including canned vegetables, spices, and salsa -- in about half of Walmart's 4,000 stores. The announcement comes two days after Target said it is expanding its lineup of organic and all-natural products.