P&G Wages a Patent War Over White Teeth


Decker, Susan [2014], “P&G Wages a Patent War Over White Teeth”, Business Week, New York, 22 de mayo, http://www.bloomberg.com/bw/articles/2014-05-22/procter-and-gamble-wages...

Business Week
Fecha de publicación: 
Jueves, Mayo 22, 2014
Idea principal: 

Target used to sell its own brand of teeth whitener for $15 less than Crest 3D White Whitestrips, the market leader, which cost about $40 a box. Then came a phone call from Procter & Gamble (P&G). A lawyer for the company informed Target that P&G was suing Clio USA, the manufacturer of the private-label product, and two distributors for infringing patents on the strip of material used to apply whitener to teeth, says P&G General Counsel David Weirich. P&G, the world's largest consumer-products company, spends about $2 billion a year on research and development and has never been shy about defending its more than 40,000 patents.