Xiaomi Passes Samsung as China's Top Phonemaker


Brustein, Joshua [2014], “Xiaomi Passes Samsung as China's Top Phonemaker”, Business Week, New York, 04 de agosto, http://www.bloomberg.com/bw/articles/2014-08-04/xiaomi-passes-samsung-as...

Business Week
Fecha de publicación: 
Lunes, Agosto 4, 2014
Idea principal: 

Samsung Electronics is no longer at the top of the smartphone market in China. Local favorite Xiaomi shipped just under 15 million phones in China in the second quarter of this year, compared with 13.2 million for Samsung, according to research firm Canalys. Xiaomi had been the third-largest vendor in China in the first quarter and the sixth-largest in the world. A chart that shows smartphone sales in China by unit and by vendor is presented. Xiaomi, whose star has been rising in China for some time, has a strategy that is the opposite of Samsung's in several ways. While Samsung spends lavishly and cultivates deep relationships with retailers, Xiaomi spends little on marketing and sells pretty much only online. It keeps almost no inventory on hand, which means it regularly runs out of new phones quickly.